Avoid Slow Loading Web Pages
The amount of time that your site takes to download is critical. If it takes too long to download, you’ll lose potential customers who can’t be bothered to wait.
There are things you can do to speed up how long your site takes to download. Images and media are the worst culprits when it comes to slowing down your loading time. I advise you to avoid using any kind of multimedia on your web site and if you want to use images, try and keep them small and to a minimum.
You should also define height and width in all tables and graphics as this aids download time.
Make It Easy For People To Find Their Way Around Your Site
Your site’s navigation should be as simple and as straight-forward as possible so that people can find what they’re looking for easily. Don’t lose sales because people can’t find what they want.
Put a link to your homepage on each page on your web site. This will help visitors who didn’t enter your web site via your homepage to find their way around.
You can simplify your navigation by making every page accessible via two links from your homepage and no more than three links from any other page.
Make It Easy For Visitors To Contact You
Place your email address, or at least a “Contact us” link, clearly on every page. If people have to hunt around to find your contact details, chances are they’ll get fed up and leave your site without buying anything.
Make Your Sales Copy Easy To Read
Chunks of text are off putting and are therefore unlikely to get read. This means that if your well-worded sales pitch is written in long unbroken paragraphs, it will go un-noticed.