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Monthly Archives: May 2018

About Designing Web Pages

Set the theme

In addition, you are setting the tone/theme of your site with this first page. . . what visitors will expect to see carried out on every page within the site. This is also true of the navigation system you use.

Organize the pages

You want to use contrast to guide the eye around your pages. And, to be effective, the contrast must be bold. Also, any good web page design must have a focal point. Something on the page must be the dominant eye catcher. If everything has the same level of importance, then nothing is important. Group items and information that belongs together using white space so that the eye knows they are together.

Alignment

The alignment of elements on the page – both vertically and horizontally – is also very important. Choose one alignment and stick with it. That doesn’t mean you have to align everything similarly, it means things should be aligned the same on the page.

Webpage content

A webpage should not overwhelm the visitor with unnecessary animations, flash novelties or music. All these things can detract from the content of your page. If you want to present these things, do it on another page where you can isolate the full affect from other elements of the website or use them sparingly. Use white space to lead the eye around the page.

Rules of thumb

In order for visitors to understand your site you need to follow a few more rules of thumb:

  • Explain everything clearly and briefly
  • Make sure you present information in a logical order
  • Use plain languageMain sectionsIt is best to keep your main website sections to no more than five – seven divisions. As the visitor moves farther into your website you can begin to add more pages and detail. A website can be compared to a triangle. The index page forms the tip of the pyramid followed by the main sections, subsections and pages of increased content. Let your visitors decide where they want to go, starting with brief introductions and leading into more detail as they proceed through the site.

 

Making Web Design Picture

  • Keep the Design Attractive but Minimal:

Simplicity is the key. You need to deliver your message to the masses which includes the people from different demographics with different mindset and preferences. So, you need a design that fulfills the aesthetic and informative demands of the target audience.

Descriptive websites trouble the visitors as they face difficulty in finding their desired content. Today, people adore the sites with minimum, but all-important information. Everything from colors selection, to contrasts, fonts, data fill forms, call-to-action buttons and pop-up windows (better to avoid) should stay minimal for improved user experience.

Parallax design is still trending. But as far as SEO is concerned, businesses with customized templates and single-page layouts can magnet more traffic and potential leads.

eCommerce sites are now coming with personalized content management systems that offer remarkable support to the site users; be it admin, vendors, and buyers. It also results in better user experience which, in turn, helps the marketers with the search engine optimization process.

Don’t forget to add search bar at the prominent place on homepage even if it’s not your eCommerce site. Often, I get irritated when I need to search something on a website. this usually happens in case of websites offering services such as IT consulting firms. Search bars don’t involve much efforts in design and development but brings ease in the user’s life because he instantly gets the desired results for whatever he looks for on the website.

  • One-Page, Multi-Grids Template:

Running a small startup or want to promote your brick and mortar store online? Parallax web design is the solution. But, it’s not enough for even a medium-sized eCommerce business. In that case, you need to deliver outstanding user experience.

Minimal UX/UI design not only helps in delivering the flawless user experience but also act as a game booster for search engine optimization. Reason? It makes the web layout more logical and comprehensible with impressive visual quality. Moreover, every single website design element is readily determined by both the visitors and search engine crawlers.

As you tend to keep the navigation clear and easygoing, you can grab more people’s attention. It is an open fact that site visitors tend to leave it if they don’t find their desired information within a few seconds of their arrival. So, always place your business messages and essential products or services on the homepage.

Don’t overstuff the homepage. The website menu is the first thing most of the people check as they visit any website. Just like the navigational wheel in the ship, this menu directs the user to different pages with relevant information they are seeking for. Keep it prominent by placing it above the fold on main web page.

Always use additional buttons with short, clear call-to-action on them. For instance, if you want to direct the site visitor to another page for more information then ‘Read More’ or ‘Explore Here’ is the right button. The most generic and frequently used button is ‘Click Here’ that direct the users to the relevant page.

  • Give Substantial Value to Responsiveness:

eCommerce is all about digital business solutions. Your website design should also complement your digital needs out of which the most significant one is capturing the attention of mobile users. Here, website responsiveness takes a considerable lead on all other factors.

Search engine crawlers will not index your website if it is not responsive across all digital platforms – browsers and mobile devices.

Survival, in today’s fast-paced digital millennium’ is for the fastest. The quick loading of a website (2-3 seconds) means the user will instantly get the desired information. Hence, he tends to stay longer on your site that means your site’s bounce rate will not reach the alarming situation. Greater the bounce rate, the poor will be the site’s ranking in the search engines.

Responsive websites usually have decreased bounce rates – visitors are more likely to stay at your web pages for an extended period. Google’s mobile-first-index makes essential for the websites to speed up their loading span – like a flashback. Now, you will ask for the reasoning.

It’s mandatory because, now, the search engine crawlers also index the websites through their mobile versions. And, in case, your site isn’t mobile-friendly crawlers will not index it, and therefore, you have to forget about top rankings in the search engines.

Website Design Goofs

#1. An incredibly long download time. We are all impatient when surfing the Internet. There are still many computer users without high speed connections, so avoid the following factors that contribute to slowness:

  • Flash Intros — I love Flash. It is an amazing program that helps a designer/developer do exciting movies and animations. The main problem, however, is that many of the intros don’t enhance the experience and take so long to open, the visitor has clicked away.
  • Graphics that are large and/or not optimized — I also love graphics. The problem is that designers resize the graphic after it is placed on a webpage. This means the visitor has to wait for the large graphic to load and then be resized. Resize graphics before adding to the page and also optimize for quick loading by lowering the resolution (quality).
  • Bloated code — Several authoring software programs produce more code that is necessary. FrontPage 2003 is better than the earlier versions, but my authoring program of choice for clean, non-bloated and web compliant code is Macromedia’s Dreamweaver.

#2. Lack of clarity — Visiting a website, we expect to find our way around easily, to realize the purpose of the website, to know what the site has to offer, and how to find it. For the sake of clarity, avoid the following:

  • Mystery meat — Vincent Flanders and Dean Peters in their Web Pages that Suck books compare websites that are confusing — you don’t know what they are about or where they are going — to mystery meat. Be obvious — most users are not into guessing what it’s all about.
  • Difficult navigation — It is another mystery when finding a page or the information you want. If visitors must click more than three times to find what they are looking for, they will click away. Solutions are providing a search feature or a straightforward site map made up of obvious text links.
  • Hidden or incomplete contact information — It is frustrating if there isn’t a clear way to contact the company or owner of the website. Personally, I don’t advise having only one contact page. I prefer to include the information or at least a link to the e-mail address on every page of the site. It is also my bias that the full address and phone number be posted for credibility.

 

Web Design Boost Sales

Avoid Slow Loading Web Pages

The amount of time that your site takes to download is critical. If it takes too long to download, you’ll lose potential customers who can’t be bothered to wait.

There are things you can do to speed up how long your site takes to download. Images and media are the worst culprits when it comes to slowing down your loading time. I advise you to avoid using any kind of multimedia on your web site and if you want to use images, try and keep them small and to a minimum.

You should also define height and width in all tables and graphics as this aids download time.

Make It Easy For People To Find Their Way Around Your Site

Your site’s navigation should be as simple and as straight-forward as possible so that people can find what they’re looking for easily. Don’t lose sales because people can’t find what they want.

Put a link to your homepage on each page on your web site. This will help visitors who didn’t enter your web site via your homepage to find their way around.

You can simplify your navigation by making every page accessible via two links from your homepage and no more than three links from any other page.

Make It Easy For Visitors To Contact You

Place your email address, or at least a “Contact us” link, clearly on every page. If people have to hunt around to find your contact details, chances are they’ll get fed up and leave your site without buying anything.

Make Your Sales Copy Easy To Read

Chunks of text are off putting and are therefore unlikely to get read. This means that if your well-worded sales pitch is written in long unbroken paragraphs, it will go un-noticed.